About Softex

At Softex, comfort is not a luxury — it’s a standard.

Founded in 1980 and proudly manufactured by ATCO S.A.L in Lebanon, Softex was built on one belief: exceptional linens transform everyday living. For over four decades, we have crafted premium home and hospitality textiles for those who appreciate refined European style, enduring quality, and uncompromising comfort.

Today, Softex serves customers across Lebanon, Europe, and Canada — bringing hotel-level elegance into homes and supplying hospitality businesses with linens designed to perform beautifully, night after night.

Our Values

  • Quality Without Compromise

    We use carefully selected materials and meticulous craftsmanship to ensure every piece meets the highest standards.

  • Reliability You Can Trust

    Our products are engineered to maintain their beauty and strength over time — even in high-demand hospitality environments.

  • Responsible Craftsmanship

    We believe sustainability and durability go hand in hand, creating products made to last.

  • Customer-First Thinking

    Every decision we make is guided by the needs of our clients and partners.